AMANDA ANDRESEN
AMANDA ANDRESEN
CRO
A big part of my responsibilities at 3 is to contribute to continuous development and conversion rate optimization. We are constantly testing and improving where we can, utilizing data and insights to make our design fit the behaviour patterns and needs of our users.
Horisontal menu
Before looking into a new primary navigational structure, we had a hypothesis that making simple shortcuts to our main product categories would result in easier navigation and fewer clicks. We successfully implemented a horizontal help menu on the front page, guiding users with fewer clicks to final destinations. In this case, the A/B test showed a 42% increase in CTR to conversion pages.
Showcasing data use on product pages on voice subscriptions
The hypothesis for this project was that no one knows how much GB data they need or use in their phone subscription. To cater to that notion we decided to implement a visual representation of how much GB data can be used on different online activities/products in hours. We implemented this on every voice subscription product page and the result of a 60 days A/B test, showed a 21% increase in conversion from subscription product pages with visuals.
Slider vs. stack of product cards
The hypothesis for this project was that a sliding function on our subscription cards on mobile would give the viewers a better overview and make the interaction with the cards smoother. We implemented and A/B tested the solution which resulted in a conversion rate incline of 42% on our subscriptions.
Above is only a small part of the work that is continuous development and CRO. We'll continue to strive to be closer to our users and to base our decisions on test, data and behaviour.
CRO projects (2024/2025)
Horisontal menu (2025)
Data use infographic (2024)
Slider vs. stack layout (2024)